“Lucknow Book Fair is acclaimed as one of the best book fairs in India. It is one of the biggest annual events in the city visited by a large number of people from all walks of society time and again.”
The success or failure of any public event is determined by its awareness and proper marketing among users. National Book Fair, Lucknow was concerned about the turnaround of youth in book fair. To tap a tech-savvy generation and attract it to books was a big challenge for the authorities. We needed to create a good learning and sharing experience for the readers. This was the first digital interaction project at Trendsetterz, we had the ideas, the implementers but not the experience. We were able to convince the Lucknow Book Fair Team and now it was time to convince ourselves. We had a lot to do and just 3 days with us.